Not too long ago, I decided to switch phones. It should have been a simple process. Buy the new device, take it home, transfer my data, and carry on. But this time, something went wrong. Eager to start using my shiny new toy, I completely forgot to back up my data on the cloud. And as a result, I lost everything: my notes, my contacts, and several years’ worth of important data. When my cell phone rings now, I’m always left wondering – is this a friend or a pesky solicitor?